More than ever, restaurant customers prefer convenient delivery rather than sitting down to dinner. This unprecedented demand has been aided by requests for shelter at the scene of COVID-19, restrictions on eating on site and general questions when going out to eat. ghost kitchens are a promising investment, as revenues are expected to increase by 25% every year for the next 5 years. A good way to make up for the time you waste in the store as a ghost cook is to tell your business story through your website or on social media.
Despite not having a reception, ghost kitchens are subject to the same regulations and licenses that affect restaurants. As a result, ghost kitchens sacrifice direct customer feedback and control over the dining experience. This type of ghost kitchen owns the equipment and hires kitchen staff to produce food for one or more third-party brands. And with ghost kitchens set to become a trillion-dollar industry in 2030, there's no better time to lay the groundwork for this emerging restaurant trend.
Review your competitors: once you've identified who your ghost kitchen is and what it will offer, look for similar competitors in your area. Ghost kitchens are increasing due to small real estate needs, optimal internal efficiency, the popularity of delivery applications and many other factors. Shopping malls are ideal places to set up a ghost kitchen because they are located in high-traffic areas, making them a convenient place to pick up and deliver. Successful ghost kitchens prioritize foods that sell a lot and are feasible options for delivery and takeout.
Well, if you want to add an online order revenue stream to your in-person restaurant, you'll first need to consider what type of ghost kitchen will complement your current business. To further ensure that your ghost kitchen generates profits, include a portion of the shipping costs in food prices. Despite these disadvantages, the advantages of ghost kitchens are so obvious that there are currently thousands of them in operation across the country. The brand of a ghost kitchen is no different from the brand of a restaurant, so think about that process if you already have your restaurant.
A detailed marketing strategy should address all of the ways in which a ghost kitchen will stand out in its market, acquire new customers and retain existing ones. Traditionally, a point of sale (POS) is for traditional restaurants to enter customer orders, but with the ghost kitchen model, there are no walk-in customers, meaning that the need for a traditional POS for restaurants is no longer necessary.