Why use a ghost kitchen and where would you locate it?

Located in an area with visibility for customers. The cost is lower than space in a restaurant. Large enough to accommodate a full kitchen and support staff. With a ghost kitchen, you rent from an owner in facilities such as Kitchens United or Cloud Kitchens, which are usually found in densely populated areas.

From there, you include your brand in an application like UberEats or DoorDash and (hopefully) you start getting customers. You then ship the orders from the rented kitchen space. Ghost kitchens reduced the cost of real estate and labor by reducing the restaurant model to adapt to off-site food sales. It may be that people still like the idea of ordering food at a traditional restaurant, and sharing the exact location of the ghost kitchens could betray the game.

This will allow you to track the profit margin of each delivery service, as the margins may vary between your physical location and your ghost kitchen. This may not necessarily mean a high on-site population, which might be more suitable for ghost kitchens to avoid the risk of disturbing neighbors. Ghost kitchens can be used to launch a new restaurant brand or as a means for existing restaurant brands to expand their range of delivery. When adding a ghost kitchen to your current restaurant business model, it's important that you correctly record these sales in your accounting system.

The ghost kitchen offers a variety of products related to popular brands (such as T-BONES chicken pie), as well as some takeaway dinner options that just need to be reheated. Other areas that could attract ghost kitchens include population centers such as Valley, Santa Monica, Torrance, Long Beach and Elmonte. One of the advantages of ghost kitchens is the ability to experiment with new menu items or concepts, since you can control the menu available live, so adding a special menu at noon or deleting an item due to lack of ingredients is not so harmful. According to Greenspan, the possibilities of using ghost kitchens and home delivery as a marketing tool are endless.

When operators allow virtual restaurant customers to pick up their orders, they attract customers who normally avoid ghost kitchens to avoid shipping costs. And since most restaurants lose money when they use home delivery apps, ghost kitchens seem to be an attempt to solve the problem. Yes, we've heard a number of success stories about restaurants that have implemented the ghost kitchen model. Ghost kitchens are usually located in more residential areas where competition from traditional restaurants is low, but the demand for a comfortable meal without washing dishes is high.

Of course, there are many more factors that a Ghost Kitchen location planner could consider, such as rent analysis, zoning and travel time, that are particularly relevant to a city like Los Angeles, which is known for its slow traffic.